According to a report by The Wall Street Journal, Meta is offering "millions of dollars" to companies such as Disney and A24 to produce "serial and standalone immersive video content" based on well-known IPs.

The report states that the immersive video content will be exclusively owned by Meta, but producers may "sell the shows or films to other platforms" after a certain exclusivity period. This collaboration is facilitated through James Cameron's company Lightstorm Vision, whose goal is "to popularize stereoscopic technology across all visual media by enabling stereoscopic 3D content creation as seamlessly as traditional 2D content."